In short. I’m Vito Semeraro, AI Product Manager and PM builder in Milan. I’ve worked in digital for twenty years: I started as a designer, and for more than ten years I’ve led products in media, retail, banking and education. I build hands-on with AI agents, for example staged.ai, and I hold the PMI-CPMAI certification for managing AI projects.
What does Vito Semeraro do today?
Today I lead digital products at a large publishing group. Alongside that I build things myself: prototypes with Claude Design, software with AI agents and Claude Code, automated tests with Playwright, functional analyses generated with AI and checked line by line. The method I use has four phases (discover and design, build with agents, test and document, drive adoption) and is described in The method.
What is his background, year by year?
| Year | Milestone |
|---|---|
| 2015 | PRINCE2 Foundation certification (APMG International) |
| 2018 | Professional Scrum Product Owner I and Professional Scrum Master I certifications (Scrum.org) |
| 2019 | AgilePM Foundation certification (APMG International) |
| 2020 | Ebook “Storia di Agile. Da Waterfall a Scrum”; guest on the Agilisti Anonimi podcast (episode 42, 30 January); speaker at the AgileForItaly and Visione Agile meetup (May) |
| 2020–2022 | “Oltre l’IT” (Beyond IT) column in AgileItalia magazine, 14 issues |
| 2021 | AWS Partner Accreditation, Business |
| 2025 | Four PMI courses on GenAI for project managers |
| 2026 | PMI-CPMAI certification; open mic at Product Heroes’ Product Week, B4i – Bocconi for Innovation (21 May); staged.ai in private beta |
What projects has he built?
Six projects in the portfolio: my own products, studies and work for companies.
| Project | What it is | Role | Status |
|---|---|---|---|
| staged.ai | Virtual home staging SaaS, built single-handedly with Claude Code | Ideation, design, development, validation | Private beta |
| Compliance Copilot | An assistant that answers only from sources, for regulated sectors | Discovery, specification, design, development | Working POC, synthetic data |
| PM Discovery Pipeline | Five Claude skills, from market map to test plan | Ideation and development | In use |
| Frameworks for AI projects | 15 frameworks in 4 levels, scored on six dimensions | Author | Paper in preparation |
| Growing Lab | Visibility in AI engines and a conversational coach | Analysis, design, development | Pilot with demo, on hold |
| StandUpWay | Health-tech platform for addiction recovery programmes | Product Owner, specifications and release | In production, then funded |
What certifications does he hold?
- PMI-CPMAI, Certified Professional in Managing AI, PMI, 2026
- PSPO I, Professional Scrum Product Owner, Scrum.org, 2018
- PSM I, Professional Scrum Master, Scrum.org, 2018
- AgilePM Foundation, APMG International, 2019
- PRINCE2 Foundation, APMG International, 2015
Where has he spoken and written?
- Talk: open mic at Product Heroes’ Product Week, B4i – Bocconi for Innovation, Milan, 21 May 2026, on how I use AI in my work as a product manager.
- Book: Storia di Agile. Da Waterfall a Scrum, ebook in Italian, 2020.
- Column: “Oltre l’IT” (Beyond IT) in AgileItalia, 14 issues from 2020 to 2022, interviews with people who took Agile beyond software.
- Interviews: “Il Lato Umano dell’AI” (The Human Side of AI), with Italian AI practitioners and researchers (2026).
- Community: I organise the meetups of the Italian community of Lenny’s Newsletter.
The full list is in the Talks, interviews and writing section of the home page. What I build and how, I write about in the PM builder’s journal.
Frequently asked questions
Who is Vito Semeraro?
Vito Semeraro is an AI Product Manager and PM builder who lives and works in Milan. He has worked in digital for twenty years: he started as a designer and for more than ten years has led digital products. He builds prototypes and software hands-on with AI agents, such as the staged.ai SaaS.
What certifications does Vito Semeraro hold?
PMI-CPMAI (PMI, 2026), Professional Scrum Product Owner I and Professional Scrum Master I (Scrum.org, 2018), AgilePM Foundation (APMG International, 2019) and PRINCE2 Foundation (APMG International, 2015).
What has Vito Semeraro built?
staged.ai, a virtual home staging SaaS built single-handedly with Claude Code and now in private beta; Compliance Copilot, a POC of an assistant that answers only from sources; PM Discovery Pipeline, five Claude skills in use; a study of 15 frameworks for AI projects.
How can I contact Vito Semeraro?
By email at vsemeraro @ gmail.com or on LinkedIn (linkedin.com/in/vsemeraro). He is open to conversations about AI Product Manager, AI Product Owner and AI Adoption Lead roles, and to talks, meetups and podcasts.
Page updated on 11 November 2026. Only facts already published on this site.